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Fields and design strategies of LED Commercial Lighting

(Summary description)Commercial space requires a more delicate sense of hierarchy and rhythm in collocation, and color has spatial directionality, which is a powerful space management tool that can regulate people's emotions. According to different styles, with the light, colors and soft decoration of commercial lighting projects, more fascinating space effects can be constructed.

Fields and design strategies of LED Commercial Lighting

(Summary description)Commercial space requires a more delicate sense of hierarchy and rhythm in collocation, and color has spatial directionality, which is a powerful space management tool that can regulate people's emotions. According to different styles, with the light, colors and soft decoration of commercial lighting projects, more fascinating space effects can be constructed.

Information

LED lighting is an industry with a wide range of markets and areas, mainly including commercial lighting: such as hotels, specialty stores, and commercial fields; and engineering lighting: such as street lights, urban construction projects, advertising projects. Commercial space requires a more delicate sense of hierarchy and rhythm in collocation, and color has spatial directionality, which is a powerful space management tool that can regulate people's emotions. According to different styles, with the light, colors and soft decoration of commercial lighting projects, more fascinating space effects can be constructed.

 

Design strategy 1 of commercial lighting project: General lighting determines the visual tone. 

The general lighting of shops is to produce uniform and soft light for the entire product display, shopping and leisure space. The visual tone of the entire store depends on the choice of general lighting.  

Design strategy 2 of commercial lighting project: Accent lighting constitutes the visual center

After planning the general lighting of shops and counters, you have to consider the accent lighting. Accent lighting is to achieve the effect of eye-catching and shining in the environment.

Design strategy 3 of commercial lighting project: Situational atmosphere lighting reflects personalization

Example, the lighting atmosphere required for a toy store and a SPA club is different, and the lighting design for different areas of the same store is also different. From the consideration of atmosphere creation, illumination control, consumer psychology and coordination with the building, each area can be selected matching situational lighting.

 

Due to the increasingly fierce competition in the retail market, people's buying behavior has undergone great changes. In the sales process, in addition to factors such as product quality and price, brand positioning and image are more important to help people complete the purchase process. Therefore, lighting, as an auxiliary sales method, is no longer limited to pure static lighting effects. Dynamic lighting and color changes are gradually being applied to such businesses.

Not only the recommended quantitative indicators, the lighting environment creation also needs to consider many non-quantitative factors such as architecture, psychology and vision. Ingeniously combining lighting technology and art can better obtain outstanding lighting effects.

Taking specialty stores and department stores for example, specialty stores require higher illuminance than department stores; for key areas and important products, specialty stores have higher requirements for accent lighting, , and specialty stores may be twice as high as department stores; the colour temperature of specialty stores is more warmer and the color rendering index should be higher.

 

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